When you were first starting out your business, you were probably thinking of how you can help others, making more impact and doing what you’re passionate about… But let’s be honest, the number one thing that drives your business and helps you create more freedom and impact is clients +…

When you think about doing customer research, you probably think about scouring the internet and talking to potential customers, learning about their problems, goals, etc. so you can craft a better offer for them. Yeah, well… This is pretty obvious, right? If you don’t know your customers REALLY WELL, it’s…